Unwrap the Potential Challenge

Your Product as a Gift

Find more reasons for customers to buy the products you already sell.

3 days. Practical activities.
A different way to look at your products.

Starts w/c 21st September

Are you forever chasing one-off sales?


Confident in the quality of your products but forever chasing one-off purchases? If you're constantly having to find the next new customer it can be exhausting!

What if there was a way that you could give people more reasons to shop with you, all year round without creating anything new or waiting for your next big product launch?

Positioning your products as gifts could be the answer. Gift occasions give you another way to market the products you're already spending time on and opens up opportunities to:


Reach different buyers

Create more buying occasions

Extend the life of your existing products

Plan your marketing content around occasions

We'll start to explore how to do this in the 3-day free Unwrap the Potential: Your Product as a Gift challenge.

What happens during the challenge?

Live daily trainings at 12pm: Join me in the private Facebook group each lunchtime for a short live training

One task each day: Each task will take you a step closer to figuring how your products can be the perfect gift!

Valuable connections: Our friendly group will be there to help you share your wins, ask questions, and stay motivated.

Prizes and bonuses! Join in you could be in with the chance to win some amazing things to help you promote your product as a gift.

We get started at 12pm on Tuesday 22nd September

Day 1

What are people already buying as gifts?

We'll start with your existing sales.

You'll look at the products you've already sold and identify where gifting is already happening.

You may discover that your customers are already showing you which products have gifting potential.

Day 2

What occasions

could people buy them for?

Next, we'll look beyond the product itself and explore gifting occasions.

You'll identify three occasions that could be a natural fit for your products.

This will help you start building a bigger picture of when people could be buying from you.

Day 3

Create a gift opportunity

Finally, you'll choose one of those occasions and turn it into a simple gift idea.

You'll consider the product, the occasion and the recipient, then think about how you could use that idea in your marketing.

Complete the challenge for an extra bonus!

Complete all three challenge tasks and you'll have the opportunity to submit your product for consideration for the Giftwrapped by Eve Gift Guide – Autumn Edition. The guide will bring together gift ideas from product businesses and give you another opportunity to put your products in front of potential gift buyers.

It's a chance to take the gifting opportunities you've identified during the challenge and turn one of them into an additional visibility opportunity for your business.

Full details of how to submit your product will be shared during the challenge.

Is this challenge for you?

Unwrap the Potential is designed for product businesses who:

  • are makers, creators, retailers or network marketers selling physical, giftable products like skincare, candles, jewellery, books, art, make up or crafts

  • don't want to always be creating (or waiting for) something new

  • have a product or range of products that could make good gifts

  • often rely on one-off purchases

  • would like to use gifting more strategically in their marketing

Hi I'm Eve Cale, founder of Giftwrapped by Eve.


With over 25 years experience in marketing and running my own businesses (including selling products through direct selling) I understand the reality and pressure of needing to keep finding sales.

I've brought my marketing and business experience, together with my love of gifting and giftwrapping to create this challenge.

It's specifically designed to help product makers and sellers like you find more opportunities for sales, all year round.

It not only changed my perspective of how to sell my products but also made me re-evaluate what is an occasion! Well worth attending!

Hannah Pasquet
Usborne books

Had the pleasure of watching Eve with her ever bubbly enthusiasm and advice...It’s inspired me to do a valentine bundle

Veronica Lake
Pressie Heaven

So helpful to give me ideas and inspiration for gifting ideas for my own business. Also a fantastic space to connect with other business owners

Steph Roff
Tropic Skincare

Eve is so much more than a gift wrapping expert, she is a Business Strategist for product-based businesses. After attending one of her courses, I was able to easily put into practice what I had learned and develop a new audience - parents of university students. In one month, this generated an additional £500-profit for my business.

Alison Purves
Forever Living

Taking part in your challenge opened up so many new avenues for me and my business. Things I'd never really given a thought about before. I'm excited to put the new ideas onto reality and see how they go.

Sue Pearson
Oriflame

After watching the challenges and masterclass videos it gave me ideas for my small business. It was very informative.

Mel Watson
Handmade home & beauty

Ready to see your product differently?

Join me for Unwrap the Potential: Your Product as a Gift,

this September

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